Marketing technology upgrade and digital brand refresh
2018 - 2019
MSCI Inc.
Marketing Project Lead
8 months
9 direct reports / 6 technical team members / agency
Business Objective
Improve the company's digital marketing infrastructure and launch MSCI's new value proposition.
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​Main Project Steps
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Identified the most suitable CMS technology for MSCI's marketing organization.
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Led the implementation project and integrations in close collaboration with the technical teams and the agency.
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Coordinated a comprehensive website restructuring.
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In paralel, managed the complete visual brand upgrade on all digital surfaces.
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Oversaw the internal and public digital launch campaigns.
Achievements
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Successfully launched an upgraded and rebranded website within an extremely tight 8 months timeframe.
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Contributed to achieve significant savings (1.5 million USD over 5 years) by convincing leadership of implementing a solution best fit for the maturity of the marketing organization.